SUREIFY PARTNERS WITH FREEWILL TO BROADEN ACCESS TO ESTATE PLANNING PRODUCTS FOR CLIENTS OF TOP LIFE INSURANCE CARRIERS
Strategic partnership enables leading life insurance companies to offer a seamless solution for individuals and families to create end-of-life plans
Originally posted by: Sureify
Insurtech leader Sureify and estate planning platform FreeWill have announced a strategic partnership that will help more of America’s top Insurers provide estate planning benefits to their clients and prospects. This partnership will enable FreeWill’s estate planning solutions to be integrated with life insurance tools that together offer a seamless way for individuals and families alike to create their end-of-life plans.
FreeWill helps more than 200,000 Americans write wills and revocable living trusts each year, more than any other digital estate planning tool. By partnering with Sureify, FreeWill’s easy-to-use estate planning solutions can be distributed and implemented easily across the respective footprints of several of America’s largest life insurance providers. This will allow FreeWill to scale its enterprise platform, which includes building embedded, custom sites that offer convenience to end-consumers while offering advanced insights and analytics tools to clients.
Sureify’s cutting-edge technology and LifetimeENGAGE product have already transformed the life insurance experience for many carriers, enabling them to connect with customers in new and meaningful ways. By partnering with FreeWill, its customers will be better equipped to provide estate planning resources, a critical element of financial planning that is all too often neglected because of perceived cost and complexity.